Business Communication - British and German Perspectives

  title={Business Communication - British and German Perspectives},
  author={Elena Ciortescu},
The paper aims to discuss some aspects related to communication in business contexts by taking into account some representative characteristics which define the British and German cultures. As already shown in various studies, due to cultural awareness and acceptance, business people manage to communicate and solve job-related problems despite language accuracy deficiencies. For these reasons, it is essential for any Business English trainer to enable learners to become acquainted with the… CONTINUE READING

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