Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women's Beach Volleyball During the 2004 Summer Olympics

  title={Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women's Beach Volleyball During the 2004 Summer Olympics},
  author={Kimberly L. Bissell and Andrea M. Duke},
  journal={Journal of Promotion Management},
  pages={35 - 53}
SUMMARY Content analysis was employed to examine the commentary and camera angles of six beach volleyball games from the 2004 Summer Olympic Games. Based on previous research in the area of gender and sport commentary, and based on pre-coverage of the Olympics, it was expected that a high level of sexualized talk and concentration on the athletes' body parts would be prevalent. While sexuality and sex difference were not found in audio coverage of the games, they were highly evident in the… 

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