Corpus ID: 1358340

Bullwhip in Supply Chains ~ Past , Present and Future

@inproceedings{Geary2003BullwhipIS,
  title={Bullwhip in Supply Chains ~ Past , Present and Future},
  author={Steve Geary},
  year={2003}
}
Jay Forrester has been rightly viewed in many quarters as the father of modern day supply chain management. His seminal work on demand amplification studied via Systems Dynamics simulation demonstrated phenomena which many practising managers had experienced. This included such events as demand waveforms being propagated upstream in the supply chain, the inducing of “rogue seasonality” in the order patterns and the consequent wrong-footing of decision makers. Nor was such demand amplification a… Expand

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