Building trust in international alliances

@inproceedings{Parkhe1998BuildingTI,
  title={Building trust in international alliances},
  author={Arvind Parkhe},
  year={1998}
}
Two facts stand out unambiguously in today’s global business. One, international alliances are prolif erating, underscoring the strategic importance managers increasingly attach to “competition through cooperation. ” Two, trust is key to successful international alliances. Together, these two facts point to the need to better understand trust, a task that was attempted in an earlier article (Parkhe, 1998). Yet such understanding, while necessary, is not sufficient. This article, the second of a… CONTINUE READING
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