Building ease of use into the IBM user experience

  title={Building ease of use into the IBM user experience},
  author={K. Vredenburg},
  journal={IBM Syst. J.},
This issue of the IBM Systems Journal explores the topic of building ease of use into the IBM user experience with hardware, software, Web sites, and services. This paper provides an overview of the process and organizational transformation that IBM has gone through in improving the user experience with our offerings. IBM's process for building ease of use into the user experience is described and two versions of the process are introduced and contrasted. The IBM User-Centered Design (UCD… Expand
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