Building customer trust in mobile commerce

  title={Building customer trust in mobile commerce},
  author={Keng Siau and Zixing Shen},
  journal={Commun. ACM},
Gaining customer trust in m-commerce is a daunting process, extending from initial trust formation to continuous trust development---but it can be done. 
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EC-Trust (Trust in electronic commerce): Exploring the antecedent factors

R. Fung, M. Lee
In Proceedings of America Conference of Information System, • 1999
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