Building a better mousetrap: Compressing mouse cursor activity for web analytics

@article{Leiva2015BuildingAB,
  title={Building a better mousetrap: Compressing mouse cursor activity for web analytics},
  author={Luis A. Leiva and Jeff Huang},
  journal={Inf. Process. Manage.},
  year={2015},
  volume={51},
  pages={114-129}
}
Websites can learn what their users do on their pages to provide better content and services to those users. A website can easily find out where a user has been, but in order to find out what content is consumed and how it was consumed at a sub-page level, prior work has proposed client-side tracking to record cursor activity, which is useful for computing the relevance for search results or determining user attention on a page. While recording cursor interactions can be done without disturbing… CONTINUE READING