Building Safety Partnerships Using Social Network Analysis

  title={Building Safety Partnerships Using Social Network Analysis},
  author={Julie A. Sorensen and Devon D. Brewer and Lynae Wyckoff and Melissa Horsman and Erika E Scott and John J. May},
  journal={Social Marketin Quarterly},
  pages={67 - 75}
Although public–private partnerships have been useful components in public health and safety initiatives, little has been published on how to cultivate effective public health and safety partnerships for upstream social marketing initiatives. Using the development of a U.S. tractor safety alliance as an example, we illustrate how social network analysis can be used to identify organizations that are likely to be strategic partners and targets for upstream social marketing. In our project… 

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