Building Robust Reputation Systems in the E-commerce Environment

Abstract

In the environment of e-commerce, building a robust Reputation System is a task of not only constructing an effective reputation model in terms of manipulation resistance, but also designing efficient mechanisms to detect customers and vendors whose behavior arouses suspicion. Given context of reputation, we can extract characters or assumptions from the… (More)
DOI: 10.1109/TrustCom.2012.101

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