Building Emotions in Design

  title={Building Emotions in Design},
  author={Lee Crossley},
  journal={The Design Journal},
  pages={35 - 45}
  • L. Crossley
  • Published 1 November 2003
  • Art
  • The Design Journal
How we emotionally experience things in our lives is becoming a topic of increasing importance in design, from the way it is practised in industry to the way it is taught in schools, colleges and universities. The recent demand is for designers to make provision for the full experience of the user whilst creating a broadening strategic offering. This paper discusses the growing need to become more sensitive to emotions in design and uses examples from design practice to illustrate an approach… 
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