Building Effective Marketing Communications in Tourism

  title={Building Effective Marketing Communications in Tourism},
  author={Gorlevskaya Liudmila},
In the world of rapid technological evolution and economy of digitalization, consumers are continuously changing. Tourists are among the first. Their behaviour, media consumption, engagement level and expectations must influence on transformation of applied communication tools. In recent decades, the pace of change became faster. Media consumption has shifted to Internet, Mobile and innovative mediums. The paper proposes modern forms of communication tools on different stages of making-decision… CONTINUE READING