Building Competitive Advantage via CRM Based on Data Warehouse and Data Mining

@inproceedings{Huang2006BuildingCA,
  title={Building Competitive Advantage via CRM Based on Data Warehouse and Data Mining},
  author={Jiejun Huang and Wei Cui and Yanbin Yuan},
  booktitle={ICEIS},
  year={2006}
}
Customer Relationship Management (CRM) is providing a novel approach for managing the relationships between a corporation and its customers towards maximal profitability and sustainability. Data mining and data warehouse are the useful information technologies, which provide powerful means for extracting and utilizing the business information from historical data resources and runtime data flows. This paper reviews the objectives, functionalities, and development trends of CRM, discusses the… CONTINUE READING

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