Building Buzz

  title={Building Buzz},
  author={Xuan Liang and Leona Yi-Fan Su and Sara K. Yeo and Dietram A. Scheufele and Dominique Brossard and Michael A. Xenos and Paul F. Nealey and Elizabeth A. Corley},
  journal={Journalism \& Mass Communication Quarterly},
  pages={772 - 791}
Public communication about science faces novel challenges, including the increasing complexity of research areas and the erosion of traditional journalistic infrastructures. Although scientists have traditionally been reluctant to engage in public communication at the expense of focusing on academic productivity, our survey of highly cited U.S. nano-scientists, paired with data on their social media use, shows that public communication, such as interactions with reporters and being mentioned on… 

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