Bringing virtual reality for commercial Web sites

@article{Bhatt2004BringingVR,
  title={Bringing virtual reality for commercial Web sites},
  author={Ganesh D. Bhatt},
  journal={Int. J. Hum.-Comput. Stud.},
  year={2004},
  volume={60},
  pages={1-15}
}
In today’s competitive environment, a growing number of firms are establishing their presence in the market space. Even though the potential of the Internet in shaping business strategies has been widely acknowledged, firms in an array of industries are still struggling to attract customers through their Web sites. Based on Steuer’s (J. Commun. 42(4) (1992) 73) and Rheingold’ (The Virtual Community, ACM/Addison-Wesley, Reading, MA, 1993) arguments on perceptual experience in the virtual space… CONTINUE READING
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