Brightness assimilation in bullseye displays

@article{Bindman2004BrightnessAI,
  title={Brightness assimilation in bullseye displays},
  author={Daniel R. Bindman and Charles Chubb},
  journal={Vision Research},
  year={2004},
  volume={44},
  pages={309-319}
}
In simultaneous brightness contrast displays, a gray target square G(B) bordered by black appears brighter than an identical gray target square G(W) bordered by white. Here we demonstrate that this effect can be reversed if G(B) is surrounded by bands that alternate outward from black to white, while G(W) is surrounded by bands that alternate outward from white to black. With these simple "bullseye" displays assimilation generally occurs--G(B) appears darker than G(W). Experiments 1 and 2 used… CONTINUE READING

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