Brevity and Clarity: Titles, Key Words, and Search Engine Optimization

@inproceedings{Gennaro2015BrevityAC,
  title={Brevity and Clarity: Titles, Key Words, and Search Engine Optimization},
  author={Susan Gennaro},
  year={2015}
}
Say all you have to say in the fewest possible words, or your reader will be sure to skip them, and in the plainest possible words or he will certainly misunderstand them.-John RuskinBrevity and clarity, as Ruskin indicates, are essential in good writing. They are particularly important as you choose titles for your manuscript. A title is the first clue your readers have to the messages you are imparting. The title sets the stage and establishes expectations for reviewers and-later-readers. I… CONTINUE READING