Breastfeed4Ghana: Design and evaluation of an innovative social media campaign.

  title={Breastfeed4Ghana: Design and evaluation of an innovative social media campaign.},
  author={Kassandra L Harding and Richmond N O Aryeetey and Grace Carroll and Opeyemi Lasisi and Rafael P{\'e}rez-Escamilla and Marissa Young},
  journal={Maternal & child nutrition},
Although targeting health behaviour change through social media campaigns has gained traction in recent years, few studies have focused on breastfeeding social media campaigns. Within the context of rising social media utilization and recent declines in exclusive breastfeeding practices in Ghana, we implemented Breastfeed4Ghana, a Facebook- and Twitter-based breastfeeding social media campaign. This study determined feasibility of implementing Breastfeed4Ghana and evaluated its impact on… CONTINUE READING