Breaking and re-entering: British American Tobacco in China 1979-2000.


OBJECTIVES To analyse the strategy used by British American Tobacco (BAT) to re-enter the Chinese market from 1979 to 2000 after historically dominating the market before the 1950s. DESIGN Analysis of tobacco industry document files to date available only on-site at the Guildford Depository operated by BAT. An additional search of recent documents related… (More)


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