Breaking Monotony with Meaning: Motivation in Crowdsourcing Markets

@article{Chandler2012BreakingMW,
  title={Breaking Monotony with Meaning: Motivation in Crowdsourcing Markets},
  author={D. Chandler and Adam Kapelner},
  journal={ArXiv},
  year={2012},
  volume={abs/1210.0962}
}
  • D. Chandler, Adam Kapelner
  • Published 2012
  • Economics, Mathematics, Computer Science
  • ArXiv
  • We conduct the first natural field experiment to explore the relationship between the “meaningfulness” of a task and worker effort. We employed about 2500 workers from Amazon's Mechanical Turk (MTurk), an online labor market, to label medical images. Although given an identical task, we experimentally manipulated how the task was framed. Subjects in the meaningful treatment were told that they were labeling tumor cells in order to assist medical researchers, subjects in the zero-context… CONTINUE READING
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