Corpus ID: 108746348

Branding Hospitality: Challenges, Opportunities and Best Practices

  title={Branding Hospitality: Challenges, Opportunities and Best Practices},
  author={C. Dev and G. Withiam},
  • C. Dev, G. Withiam
  • Published 2012
  • Engineering
  • The core elements of brand management are to create a concept that fulfills customer needs and then to remain true to that concept in all aspects of the business. The ability to articulate a brand’s meaning and consistently operate according to that meaning has never been more critical, given the wide open window into the brand’s heart and soul created by the internet and social media. Participants in the second Cornell Brand Management Roundtable met in spring 2012 at the Cornell School of… CONTINUE READING
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