Branding Culture: A Study of Telugu Film Industry

  title={Branding Culture: A Study of Telugu Film Industry},
  author={Santosh Kumar Biswal},
Telugu film industry, known as Tollywood is gaining popularity in the domain of regional film industry in India. Over the years, the industry through its actors, remaking and dubbing to various languages films; a tendency of culture and brand has emerged. Sometimes celebrated artists brand the films and vice versa. Brand endorsements and in film advertisements have become the order of the day. The current chapter attempts to explore Telugu cinema as culture and brand by analyzing the cases of… 
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