Brand extension of online technology products: Evidence from search engine to virtual communities and online news

@article{Song2010BrandEO,
  title={Brand extension of online technology products: Evidence from search engine to virtual communities and online news},
  author={Peijian Song and Cheng Zhang and Yunjie Calvin Xu and Lihua Huang},
  journal={Decision Support Systems},
  year={2010},
  volume={49},
  pages={91-99}
}

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