Corpus ID: 167061150

Brand Salience versus Brand Image: Two Theories of Advertising Effectiveness

@article{Miller1998BrandSV,
  title={Brand Salience versus Brand Image: Two Theories of Advertising Effectiveness},
  author={S. Miller and L. Berry},
  journal={Journal of Advertising Research},
  year={1998},
  volume={38},
  pages={77-78}
}
  • S. Miller, L. Berry
  • Published 1998
  • Business
  • Journal of Advertising Research
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