Brand Preference of Packed Milk – Comparative Study on Rural and Urban Consumers In Kanyakumari District

  • Dr. S. Sivasankaran, Dr. R. Sivanesan
  • Published 2013
India has the highest livestock population in the world with 50 percent of the buffaloes and 20 percent of the world’s cattle population, most of which are milk cows and milk buffaloes. India’s dairy industry is considered as one of the most successful development programmes in the post-Independence period. In the year 2006-07 the total milk production in… CONTINUE READING