Brand Placement Recognition

@article{Brennan2004BrandPR,
  title={Brand Placement Recognition},
  author={I. Brennan and Laurie A. Babin},
  journal={Journal of Promotion Management},
  year={2004},
  volume={10},
  pages={185 - 202}
}
Abstract This study examines the impact of adding an audible reference to a visually prominent brand placement on recognition of the brand placed. Facilitated recognition scores were used to control for the effects of brand familiarity on brand placement recognition. Subjects exposed to one of two complete movies were asked to indicate recognition of brands that were or were not placed in their movie. Results indicate that brand placement recognition levels achieved by audio-visual prominent… Expand
Comparing Brand Placements And Advertisements on Brand Recall And Recognition
Do you like What you Recognize?
Product placement: Implicit memory and choice for brands placed in a novel
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