Corpus ID: 169745190

Brand Loyalty in Cosmetic Products Among Women Perception: Brand “Wardah”

@inproceedings{Joelle2017BrandLI,
  title={Brand Loyalty in Cosmetic Products Among Women Perception: Brand “Wardah”},
  author={Ranosiharimandimby Miora Joelle},
  year={2017}
}
Companies always try to find another way to make their customer stay loyal to them. We all know that the goal of every company is to get profit, but the important thing that they should make attention is the market, the consumer. Loyal consumer is more profitable than acquiring a new one. Customers who are loyal towards a brand are fewer prices sensitive and willing to pay a higher price for a specific brand compared to other alternatives, since customers may perceive a unique value in the… Expand

Tables from this paper

Consumption Patterns and Cosmetic Consumer Brand Loyalty
This study aims to describe the tendency of consumption patterns and brand loyalty of the cosmetic consumers in Yogyakarta. This research is a preliminary study for further research which aims toExpand

References

SHOWING 1-10 OF 16 REFERENCES
The brand loyalty of sportswear in Hong Kong
This paper reports the results of brand loyalty of 280 university students, aged from 18 to 24 years old. This study explores brand loyalty behavior on sportswear and examines key brand loyaltyExpand
Customer loyalty and customer loyalty programs
Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as theExpand
Self‐concept and the fashion behavior of women over 50
Purpose – The purpose of the present study is to examine the connection between the self‐concept and fashion consumer behaviors of senior females.Design/methodology/approach – Participants for theExpand
The Antecedents and Consequences of Customer Satisfaction for Firms
This research investigates the antecedents and consequences of customer satisfaction. We develop a model to link explicitly the antecedents and consequences of satisfaction in a utility-orientedExpand
Cosmetics: They Influence More Than Caucasian Female Facial Attractiveness
The study explored whether 4 Caucasian women would be evaluated differently on 4 social measures depending on whether they were presented with or without makeup. Participants—152 men and 171Expand
Whence Consumer Loyalty
Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most ...
The complex relationship between consumer satisfaction and brand loyalty
UNIV LIMBURG,FAC ECON & BUSINESS ADM,6200 MD MAASTRICHT,NETHERLANDS.BLOEMER, JMM, LIMBURGS UNIV CENTRUM,FAC APPL ECON,UNIV CAMPUS,BLDG D,B-3590 DIEPENBEEK,BELGIUM.
The Antecedents and Consequences of Customer
  • 1993
Managing brand equity. Marketing Research Finansal Forum Magazine, “Cosmetics Sector Special Issue
  • July 28,
  • 2016
Cosmetics: They Influence
  • 2006
...
1
2
...