Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication

@article{Macdonald2000BrandAE,
  title={Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication},
  author={Emma K. Macdonald and Byron Sharp},
  journal={Journal of Business Research},
  year={2000},
  volume={48},
  pages={5-15}
}

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