Corpus ID: 43385784

Brainstorming and Beyond: A User-Centered Design Method

@inproceedings{Wilson2013BrainstormingAB,
  title={Brainstorming and Beyond: A User-Centered Design Method},
  author={Chauncey E. Wilson},
  year={2013}
}
Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is?commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident… Expand
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