Brain activity patterns induced by interrupting the cognitive processes with online advertising

@inproceedings{Rejer2017BrainAP,
  title={Brain activity patterns induced by interrupting the cognitive processes with online advertising},
  author={Izabela Rejer and Jaroslaw Jankowski},
  booktitle={Cognitive Processing},
  year={2017}
}
As a result of the increasing role of online advertising and strong competition among advertisers, intrusive techniques are commonly used to attract web users’ attention. Moreover, since marketing content is usually delivered to the target audience when they are performing typical online tasks, like searching for information or reading online content, its… CONTINUE READING