Brain Branding: When Neuroscience and Commerce Collide

  title={Brain Branding: When Neuroscience and Commerce Collide},
  author={Barbara Chancellor and Anjan Chatterjee},
Products that align themselves with basic and clinical neurosciences do well in the market. There are reasons to be wary about such "brain branding" when commercial interests threaten to compromise scientific and clinical values. We describe three concerns. The first, exemplified in drug development and dissemination, is of the insidious effects of blurred boundaries between academia and industry. The second, exemplified by the sale of brain fitness products, if of commerce getting ahead of the… CONTINUE READING


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