Brain Activity in Self- and Value-Related Regions in Response to Online Antismoking Messages Predicts Behavior Change

@article{Cooper2015BrainAI,
  title={Brain Activity in Self- and Value-Related Regions in Response to Online Antismoking Messages Predicts Behavior Change},
  author={Nicole Cooper and Steven Tompson and Matthew Brook O'Donnell and Emily B. Falk},
  journal={Journal of media psychology},
  year={2015},
  volume={27},
  pages={93-109}
}
In this study, we combined approaches from media psychology and neuroscience to ask whether brain activity in response to online antismoking messages can predict smoking behavior change. In particular, we examined activity in subregions of the medial prefrontal cortex linked to self- and value-related processing, to test whether these neurocognitive processes play a role in message-consistent behavior change. We observed significant relationships between activity in both brain regions of… CONTINUE READING
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