Bragging rights and destination marketing : a tourism bragging rights model

Abstract

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite… (More)

2 Figures and Tables

Topics

  • Presentations referencing similar topics