Bounded ethicality: the perils of loss framing.

@article{Kern2009BoundedET,
  title={Bounded ethicality: the perils of loss framing.},
  author={Mary C. Kern and Dolly Chugh},
  journal={Psychological science},
  year={2009},
  volume={20 3},
  pages={378-84}
}
Ethical decision making is vulnerable to the forces of automaticity. People behave differently in the face of a potential loss versus a potential gain, even when the two situations are transparently identical. Across three experiments, decision makers engaged in more unethical behavior if a decision was presented in a loss frame than if the decision was presented in a gain frame. In Experiment 1, participants in the loss-frame condition were more likely to favor gathering "insider information… CONTINUE READING

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