Boundary Conditions on Unconscious Thought in Complex Decision Making

  title={Boundary Conditions on Unconscious Thought in Complex Decision Making},
  author={John W. Payne and Adriana Samper and James R. Bettman and Mary Frances Luce},
  journal={Psychological Science},
  pages={1118 - 1123}
Should individuals delegate thinking about complex choice problems to the unconscious? We tested two boundary conditions on this suggestion. First, we found that in a decision environment similar to those studied previously, self-paced conscious thought and unconscious thought had similar advantages over conscious thought constrained to a long fixed time interval in terms of identifying the option with the highest number of positive outcomes. Second, we found that self-paced conscious thought… Expand
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Think different: the merits of unconscious thought in preference development and decision making.
  • A. Dijksterhuis
  • Psychology, Medicine
  • Journal of personality and social psychology
  • 2004
Evidence obtained in Experiments 4 and 5 suggests that unconscious thought leads to clearer, more polarized, and more integrated representations in memory. Expand
On Making the Right Choice: The Deliberation-Without-Attention Effect
The hypothesis that simple choices indeed produce better results after conscious thought, but that choices in complex matters should be left to unconscious thought was confirmed in four studies on consumer choice. Expand
A Theory of Unconscious Thought
  • A. Dijksterhuis, L. Nordgren
  • Psychology, Medicine
  • Perspectives on psychological science : a journal of the Association for Psychological Science
  • 2006
The unconscious-thought theory is applicable to decision making, impression formation, attitude formation and change, problem solving, and creativity, and distinguishes between two modes of thought: unconscious and conscious. Expand
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This work compares conscious thought and unconscious thought in relation to quality of choice. Earlier work [Dijksterhuis, A. (2004). Think different: The merits of unconscious thought in preferenceExpand
Complex Choices Better Made Unconsciously?
It is found that, under complex decision circumstances, unconscious thinkers made better decisions than conscious deliberators, and Shanks's suggestion that unconscious thinkers simply stick to the initial decision they made immediately after processing the information is not correct. Expand
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Blackwell Handbook of Judgment and Decision Making
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