Boundary Conditions on Unconscious Thought in Complex Decision Making

@article{Payne2008BoundaryCO,
  title={Boundary Conditions on Unconscious Thought in Complex Decision Making},
  author={John W. Payne and Adriana Samper and James R. Bettman and Mary Frances Luce},
  journal={Psychological Science},
  year={2008},
  volume={19},
  pages={1118 - 1123}
}
Should individuals delegate thinking about complex choice problems to the unconscious? We tested two boundary conditions on this suggestion. First, we found that in a decision environment similar to those studied previously, self-paced conscious thought and unconscious thought had similar advantages over conscious thought constrained to a long fixed time interval in terms of identifying the option with the highest number of positive outcomes. Second, we found that self-paced conscious thought… Expand
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