• Corpus ID: 113327595

Bots, Babes and the Californication of Commerce

  title={Bots, Babes and the Californication of Commerce},
  author={Ian R. Kerr},
This article examines the recent trend in automated electronic commerce to animate avatars and other electronic entities and use them to build relationships with consumers through the illusion of friendship. The author argues that further research and writing is needed on this neglected subject, and that new approaches to privacy and consumer protection are required to ensure that the interests of everyday consumers are not exploited by they web's wide world of bots and babes. The author begins… 
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