Books, Not Comics: Publishing Fields, Globalization, and Japanese Manga in the United States

  title={Books, Not Comics: Publishing Fields, Globalization, and Japanese Manga in the United States},
  author={Casey Brienza},
  journal={Publishing Research Quarterly},
  • Casey Brienza
  • Published 14 April 2009
  • Sociology
  • Publishing Research Quarterly
Abstract:The market for Japanese comics, called manga, in the United States grew rapidly at the beginning of the twenty first century at a rate unprecedented in the publishing industry. Sales grew a remarkable 350% from $60 million in 2002 to $210 million in 2007 and did not begin to decline until the beginning of the recent economic downturn beginning in late 2008. No published research is yet able to account for this phenomenon in a manner that is both socially-situated and medium-specific… Expand
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