Book review: Beth C. Thomsett-Scott (ed.), Marketing with Social Media: A LITA Guide

@article{Foster2015BookRB,
  title={Book review: Beth C. Thomsett-Scott (ed.), Marketing with Social Media: A LITA Guide},
  author={Allen Foster},
  journal={JOLIS},
  year={2015},
  volume={47},
  pages={170}
}
I am coming to this book review from a slightly different perspective as the Head of an Information Studies department in a university. I am not exactly a member of the intended audience for this book at all, and yet I am interested in it as I am aware that marketing is one of the most difficult areas for any professional subject. For students or early… CONTINUE READING