Bonus, Disclosure, and Choice: What Motivates the Creation of High-Quality Paid Reviews?

@inproceedings{Wang2012BonusDA,
  title={Bonus, Disclosure, and Choice: What Motivates the Creation of High-Quality Paid Reviews?},
  author={Jing Wang and Anindya Ghose and Panagiotis G. Ipeirotis},
  booktitle={ICIS},
  year={2012}
}
The emergence of online crowdsourcing sites has opened up new channels for third parties and companies to solicit paid reviews from people. In this paper, we investigate 1) how the introduction of monetary payments affects review quality, and 2) the impact of bonus rewards, sponsorship disclosure, and choice freedom on the quality of paid reviews. We conduct a 2×2×2 between-subjects experiment on Amazon Mechanical Turk. Our results indicate that there are no significant quality differences… CONTINUE READING
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