Bolstering Attitudes: An Introduction to the Foundations of Attitude Strength and Their Consideration in IS Adoption Research

Abstract

Mixed results of attitude as a determinant of information system (IS) adoption suggest that there is more to an attitude's impact than evaluating the IS or its usage as favorable or unfavorable. This paper goes beyond the favorable-unfavorable valence of attitude by introducing the concept of attitude strength, which explains whether an attitude is strong… (More)

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@inproceedings{Nltner2015BolsteringAA, title={Bolstering Attitudes: An Introduction to the Foundations of Attitude Strength and Their Consideration in IS Adoption Research}, author={Markus N{\"o}ltner and Julia Kr{\"o}nung}, booktitle={ICIS}, year={2015} }