Bollywood, Rasa and Indian Cinema: Misconceptions, Meanings and Millionaire

@article{Jones2010BollywoodRA,
  title={Bollywood, Rasa and Indian Cinema: Misconceptions, Meanings and Millionaire},
  author={Matthew Jones},
  journal={Visual Anthropology},
  year={2010},
  volume={23},
  pages={33 - 43}
}
Indian cinema, popularly referred to as Bollywood, has a piqued history in the global film community. Its products are rarely seen as transcendental works of art, nor are they seen as sophisticated, often being political pieces of escapist fun. Rather, Bollywood exists on a lower tier, little brother to the big brother of Hollywood and the anglophonic film world in general. Acclaim for Indian cinema is often proffered only after some Westernizing touch has been applied. And certainly, respect… 
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