Blue or Red? Exploring the Effect of Color on Cognitive Task Performances

  title={Blue or Red? Exploring the Effect of Color on Cognitive Task Performances},
  author={Ravi Ravinder S. Mehta and Rui Zhu},
  pages={1226 - 1229}
Existing research reports inconsistent findings with regard to the effect of color on cognitive task performances. Some research suggests that blue or green leads to better performances than red; other studies record the opposite. Current work reconciles this discrepancy. We demonstrate that red (versus blue) color induces primarily an avoidance (versus approach) motivation (study 1, n = 69) and that red enhances performance on a detail-oriented task, whereas blue enhances performance on a… Expand

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