Blood Donations and Incentives : Evidence from a Field Experiment

  title={Blood Donations and Incentives : Evidence from a Field Experiment},
  author={Lorenz Goette and Alois Stutzer},
There is a longstanding concern that material incentives might undermine prosocial motivation, leading to a decrease in blood donations rather than an increase. This paper provides an empirical test of how material incentives affect blood donations in a large-scale field experiment spanning three months and involving more than 10,000 previous donors. We examine two types of incentive: a lottery ticket and a free cholesterol test. Lottery tickets significantly increase donations, in particular… CONTINUE READING


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