Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus

@article{Kehr2015BlissfullyIT,
  title={Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus},
  author={Flavius Kehr and Tobias Kowatsch and Daniel Wentzel and Elgar Fleisch},
  journal={Inf. Syst. J.},
  year={2015},
  volume={25},
  pages={607-635}
}
Existing research on information privacy hasmostly relied on the privacy calculus model, which views privacy-related decision-making as a rational process where individuals weigh the anticipated risks of disclosing personal data against the potential benefits. In this research, we develop an extension to the privacy calculus model, arguing that the situation-specific assessment of risks and benefits is bounded by (1) pre-existing attitudes or dispositions, such as general privacy concerns or… CONTINUE READING