Corpus ID: 106828828

Bir Stratejik Yönetim Modeli Olarak Balanced Scorecard

  title={Bir Stratejik Y{\"o}netim Modeli Olarak Balanced Scorecard},
  author={M. G{\"u}ner},
Geleneksel muhasebe tabanli performans olcme yontemleri sadece gecmise yonelik bilgiler sunmasi, kisa doneme fazla odaklanmasi ve cok ozet bilgiler icermesinden dolayi uzun zamandir elestirilmekte ve yetersiz bulunmaktadir. Kaplan ve Norton, Balanced Scorecard yontemini performans olcme ve stratejik yonetim yazininda yeni ve sistemli bir yaklasim olarak tanitmaktadirlar. Balanced Scorecard yoneticilere isletme misyonunun, vizyonunun ve stratejisinin, finansal ve finansal olmayan performans… Expand
Balanced Scorecard
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