Biologically Inspired Approaches to Strategic Service Design

@article{Baltas2013BiologicallyIA,
  title={Biologically Inspired Approaches to Strategic Service Design},
  author={George Baltas and Stelios Tsafarakis and Charalampos Saridakis and Nikolaos F. Matsatsinis},
  journal={Journal of Service Research},
  year={2013},
  volume={16},
  pages={186 - 201}
}
This article introduces nature-inspired modeling to strategic service management. It determines optimal service diversification through an evolutionary mechanism of natural selection and population genetics as well as a model of cooperative behavior and collective intelligence in swarms. Specifically, we design and implement Genetic and Particle Swarm Optimization algorithms to stated-preference data derived from a conjoint experiment measuring consumer preferences for service attributes in a… 

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