Bimbo or boffin? Women in science: an analysis of media representations and how female scientists negotiate cultural contradictions.

@article{Chimba2010BimboOB,
  title={Bimbo or boffin? Women in science: an analysis of media representations and how female scientists negotiate cultural contradictions.},
  author={Mwenya Diana Chimba and Jenny Kitzinger},
  journal={Public understanding of science},
  year={2010},
  volume={19 5},
  pages={
          609-24
        }
}
This paper examines the gendered representations of scientists in the UK media. Our analysis reveals the asymmetrical ways in which men and women working in science, engineering and technology are portrayed, in particular through the emphasis on women's appearance and a focus on their exceptional status. It also highlights the way female scientists may be used to "sex up" the discipline in the context of increasing concern about the (un)popularity of science. This media analysis is… CONTINUE READING

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