Big data, advanced analytics and the future of comparative effectiveness research.

@article{Berger2014BigDA,
  title={Big data, advanced analytics and the future of comparative effectiveness research.},
  author={Marc L Berger and Vitalii Doban},
  journal={Journal of comparative effectiveness research},
  year={2014},
  volume={3 2},
  pages={167-76}
}
The intense competition that accompanied the growth of internet-based companies ushered in the era of 'big data' characterized by major innovations in processing of very large amounts of data and the application of advanced analytics including data mining and machine learning. Healthcare is on the cusp of its own era of big data, catalyzed by the changing regulatory and competitive environments, fueled by growing adoption of electronic health records, as well as efforts to integrate medical… CONTINUE READING
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