Big Food and the Body Politics of Personal Responsibility

@article{Thomson2009BigFA,
  title={Big Food and the Body Politics of Personal Responsibility},
  author={Deborah Morrison Thomson},
  journal={Southern Communication Journal},
  year={2009},
  volume={74},
  pages={17 - 2}
}
  • D. Thomson
  • Published 28 January 2009
  • Sociology
  • Southern Communication Journal
Under the threat of obesity-related legal claims, food industry advocates have responded with rhetorical efforts to articulate obesity to a body politics of “personal responsibility.” This article extends Laclau and Mouffe's (1985) theory of articulation to Foucault's (1977) spectacle of the scaffold to critique verbal and visual articulatory efforts that position “personal responsibility” alongside social values such as “common sense” and “consumer choice” and against a shamed fat body. The… 
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This essay examines how the documentary Super Size Me (2004) renders the body a site of anti-corporate resistance. My close reading intervenes in a debate on the value of Bakhtin's notion of
Articulating Fatness: Obesity and the Scientific Tautologies of Bodily Accumulation in Neoliberal Times
The numbers on obesity are in: They are alarming, and they are climbing. From the first meeting of the Obesity Association in London in 1967 through to when the United States Surgeon General, C.
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