Biclustering : overcoming data dimensionality problems in market segmentation

@inproceedings{Dolnicar2017BiclusteringO,
  title={Biclustering : overcoming data dimensionality problems in market segmentation},
  author={Sara Dolnicar},
  year={2017}
}
Data-driven market segmentation is a popular and widely used segmentation method in tourism. It aims to identify market segments among tourists who are similar to each other, thus allowing a targeted marketing mix to be developed. Typically data used to segment tourists are characterized by small numbers of respondents and large numbers of survey questions… CONTINUE READING