Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence

@article{Lord1979BiasedAA,
  title={Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence},
  author={Charles G. Lord and Lee D. Ross and Mark R. Lepper},
  journal={Journal of Personality and Social Psychology},
  year={1979},
  volume={37},
  pages={2098-2109}
}
People who hold strong opinions on complex social issues are likely to examine relevant empirical evidence in a biased manner. They are apt to accept "confirming" evidence at face value while subjecting "discontinuing" evidence to critical evaluation, and as a result to draw undue support for their initial positions from mixed or random empirical findings. Thus, the result of exposing contending factions in a social dispute to an identical body of relevant empirical evidence may be not a… 

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